Tools for graphics, messaging and presentations. In the months since its launch, UF’s “Gator Good” campaign has proven to be an undeniable success. Students, faculty, staff and alumni have embraced the message, and UF is becoming recognized as a university that is committed to finding solutions to challenges we all face. All 7 billion of us. Continue reading
Congratulations Gator Communicators! The top 10 announcement is a tremendous milestone and one that should be celebrated and promoted broadly, but this is just the beginning of our journey. The best is yet to come. As communicators, you know more… 赛·风3安卓版官网
Did you know there are more official UF colors than orange and blue? Secondary color palettes can make your work more dynamic while staying on brand. Continue reading
Downloads and information on the University’s top-level trademarks and their correct use. Continue reading
Previously referred to a Secondary Signatures, Secondary Logos are the official marks for institutional segments such as Colleges, Departments, Units, Centers and Institutes. Continue reading
Units are thinking and behaving more entrepreneurially than ever. Secondary Promotional Logos are a new tool for UF communicators seeking to visually brand their promotional efforts, while staying aligned with UF branding. Continue reading
Understand the font landscape across campus, with information on how UF’s branding uses the typefaces Gentona and Quadon to achieve a sophisticated and consistent tone. Continue reading
Photography is used to convey a sense of energy and warmth—whether it’s human personality or Florida sunshine—to the viewer. Radiating outdoor light and active people basking or working in it, are essential components of our photography. People It’s people –… Continue Reading →
Tone Words We’ve established a set of tone words that embody our unique selling proposition of “Together, Unstoppable”. Keeping them in mind will help when developing communications for the brand. When speaking to different audiences, certain tone words will be… Continue Reading →
All you need to know about proper use of UF business cards, letterhead and envelopes. Continue reading
Social media is, like websites, official university communication. Registration and approval is required before launching a social media account that includes university content. Continue reading
Guidelines and templates for aligning your web sites with the new home page and UF brand. Continue reading
For your convenience, we have several additional agencies that are preapproved to provide marketing services. The agencies range in size and capabilities, from handling small projects to major campaigns, and all have access to the branding tools and resources. Continue reading
We have a pool of pre-qualified firms with that the University of Florida may contract for media planning and media purchasing including broadcast, print, outdoor and digital. As stewards of the UF brand, where we place our advertising to reach… 賽风安卓版百度云
Campus wayfinding and vehicle graphics are an important part of the University of Florida identity program. Continue reading
Publications A publication – whether printed or electronic — that is clearly written, well designed and produced with an attention to quality is much more likely to be effective. To provide a consistent visual image, it is important that each… Continue Reading →
The Research Promotion Initiative award is on a brief hiatus. If your research has been accepted to a journal and it has impact beyond the field of study and is timely, please still feel free to email news@ufl.edu with the… Continue Reading →
Our Brand Download the Brand Guidelines 7.5MB .PDF Get the Graphics Tools 216MB .ZIP Get the 4:3 Powerpoint Template 7.3MB .PPT Get the Widescreen 16:9 Powerpoint Template 7.4MB .PPT Primary Logos Download the Primary Logo (EPS) Download the Primary… Continue Reading →